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Why do my Business needs a Web site?
The answer to this question is
very short - because today having a Web site is a Customer
requirement. With Internet available in over 80% of U.S.
households it would be a big mistake to underestimate a role of
Internet in customer decision process.
1. People like to
check the company out in a private, not obligating way, before
talking to the representative or before making a decision which
company to choose for the service or product they need.
2. Many people
researching Internet during their working hours, since visiting Web
sites is a "silent way" of getting information they need.
3. Many people
like to research the market for the products or services they need
in the late evening or even during the night, after they finished
working or children are already sleeping. Many companies are closed
at night and not available over the telephone, but Web sites and
Internet are there 24 hours, 7 days a week, 365 days a year.
Internet never sleeps.
4. By going
on-line, you are gaining significant increase of your
market.
5. Web site can
be easily updated and can be found through Search Engines (
FREE Marketing!).
6. Web site gives
your potential clients possibility of instant interactive
communication. They don't have to wait to the next day to
call, they don't have to drive to mail back the postcard, letter,
form, etc... You give them possibility of communication right in the
front of them - they can fill out contact request form or they can
e-mail you.
7. There is no
other Marketing medium for being available 24/7/365 that even
compares to a Web site. With the modest cost of developing a Web
site and making it available on the Internet, there is nothing
even close to being as cost effective.
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