The answer to this question is very short - because today having a Web site is a Customer requirement. With Internet available in over 80% of U.S. households it would be a big mistake to underestimate a role of Internet in customer decision process.

1. People like to check the company out in a private, not obligating way, before talking to the representative or before making a decision which company to choose for the service or product they need.

2. Many people researching Internet during their working hours, since visiting Web sites is a "silent way" of getting information they need.

3. Many people like to research the market for the products or services they need in the late evening or even during the night, after they finished working or children are already sleeping. Many companies are closed at night and not available over the telephone, but Web sites and Internet are there 24 hours, 7 days a week, 365 days a year. Internet never sleeps.

4. By going on-line, you are gaining significant  increase of your market.

5. Web site can be easily updated and can be found through Search Engines  ( FREE Marketing!).

6. Web site gives your potential clients possibility of instant interactive communication. They don't have to wait to the next  day to call, they don't have to drive to mail back the postcard, letter, form, etc... You give them possibility of communication right in the front of them - they can fill out contact request form or they can e-mail you.

7. There is no other Marketing medium for being available 24/7/365 that even compares to a Web site. With the modest cost of developing a Web site and making it available on the Internet, there is nothing even close to being as cost effective.